Proluxe Hair Straightener Introducing longer-lasting styles from the professional grade Prouxe Hair Straightener. The intelligent OPTIheat technology found within, locks in styles all-day, giving you healthy looking and beautifully straight hair.

Modelled in luxurious soft pearlescent pink with rose gold accents, the PROluxe straightener looks just as good as it will make your hair feel. Be hair confident in whatever you do, and get a beautiful 24-hour hairstyle to suit your 24/7 lifestyle.

Your hairstyles will last longer and feel straighter with our Proluxe Hair Straighteners from day all the way through to night.

The Proluxe Hair Straightener comes complete with ultimate glide ceramic-coated plates, and has been proven to give you up to five times smoother results*. Your hair will glide effortlessly across the ceramic, leaving you with snag-free, 50% straighter hair in just one pass**.

Smart Temperature? Control Using the unique PRO+ setting, found only in the PROluxe Straighteners, you can finally take the guilt out of styling. When activated, the PRO+ setting responsibly sets the temperature of the ceramic plate to 185öC, helping you to create healthy, shiny looking hair that lasts all day long, and makes frazzled looking hair a thing of the past. If you'd prefer to be the boss of your temperature, choose out of 9 settings between 150öc  230öc.

• Key Features:

24 Hour Locked In Styles
Salon results that last all day
Intelligent OPTIHeat technology provides heat where it matters
Pro+ setting for guilt-free, healthier styling
Variable settings up to 230öC